Keeping a clean reputation online. What are they saying about you?
More frequently than ever, a customer’s first stop after dining or shopping is social media.
Cleanliness complaints can scare customers away. A picture of a dirty restroom posted online is never good advertising.
Identified below are the top four cleanliness-related complaints found on online review sites:
“The floor is dirty”
Carpeted or hard surface floors, need an effective cleaning program that focuses on deep cleaning, protecting and maintaining. Regular deep cleans remove tough dirt and buildup that accumulate from heavy foot traffic and can make day-to-day cleanings easier and more effective.
Also consider implementing entry matting to trap dirt and debris at the door. Not only does matting reduce the amount of soil tracked into your facility year-round, but it also helps prevent slip-and-fall accidents and improves indoor air quality by trapping dust and other particulates as they are tracked in.
“The bathrooms are dirty and don’t have any toilet paper.”
A recent survey revealed that 94 percent of U.S. adults would avoid a business in the future if they encountered a dirty restroom . A Yelp reviewer in New York City left a negative review at a movie theater after her dirty experience. After witnessing wet toilet seats, dirty floors, and no toilet paper or soap, she “wouldn’t recommend this theater.”
To avoid this from happening in your facility, implement an ongoing restroom care program that not only ensures that restrooms are always properly stocked, but that they are also regularly deep cleaned. In addition to daily maintenance, integrate a deep cleaning program to remove organic soils and odors that regular mops and brushes can’t.
“Cleaners use the same mops and wipes all over!”
People often think that anyone can clean, but in reality, there is a right and a wrong way. For example, online reviewer Amy R. witnessed a fitness center janitor cleaning multiple areas of the locker room with “the same rag; starting with the toilet.”
While there is no one-size-fits-all approach, employees who are not taught effective techniques can cross-contaminate your facility by spreading dirt and bacteria from one part of your facility to another. Cross contamination also can present a substantial risk for an outbreak of an infection or virus such as MRSA or Norovirus.
“The kitchen is disgusting.”
A clean kitchen is critical to a positive online reputation and dirt can leave a bad taste in the mouths of customers. For example, a Yelp user in Seattle had this to say about a “disgusting kitchen”. “This is never OK, even when a place is really busy.”
Having an excellent kitchen cleaning company is important. Returning cooking areas to safe and usable is essential if to succeed and prevent contamination.
In addition, a drain-line maintenance program in your kitchen or bar area can help reduce odors. This limits food sources for insects such as fruit flies—another visible factor indicating a lack of cleanliness.
Clean Reputation . Make sure you have one!
Regardless of what business you’re in, cleanliness should always be a priority. If you find that your business is guilty of any of the above complaints, call us.